Here in this commercial we see two of the most popular stars in the Philippines today and they're Piolo Pascual and Angel Locsin. They're endorsing a coffee product, San Mig Coffee, by one of biggest companies in the Philippines which is San Miguel Corporation. As everyone knows they're the makers of world known San Miguel Beer and local brand Magnolia.

San Mig Coffee is relatively new and they're trying to penetrate the coffee market here in the Philippines. Getting two of the most popular endorsers is a good strategy but would that be enough? Nescafe seems to have been around for at least three decades and has been strong in holding on to the number 1 spot. It would take lots of great marketing for San Mig Coffee to reach number 1 but if they're happy with just a small chunk of the market then I think they've done just fine.

I must admit that I haven't tasted San Mig coffee even if they've been in the market for over a year now. Why? Because I feel weird drinking coffee that's named similar to its beer, San Miguel. Anyone of you who has tasted this coffee let us know. Thanks!